neurix / UI/UX  ·  Design & Frontend

UI Redesign for an AI Company That Doubled Engagement

Modern design that turned users into advocates.

UI Redesign for an AI Company That Doubled Engagement

2× longer

Session duration

+38%

Day-7 retention lift

40+

Screens redesigned

2 weeks

Design-to-dev handoff

Overview

An AI-based SaaS company had strong technology but a product interface that was holding them back. User sessions were short, churn was high, and the team knew design was the bottleneck. Neurix rebuilt the UI from the ground up.

The Challenge

The product felt dated and cluttered. Key actions were buried, onboarding was confusing, and the visual language didn't reflect the sophistication of the underlying AI. Users were dropping off within the first session.

What We Built

We ran a full UX audit, identified the 12 highest-friction points, and redesigned every screen. We introduced a new design system built on a clean token architecture, simplified the navigation to three primary flows, rewrote onboarding to highlight value in under 60 seconds, and rebuilt the frontend in Next.js with smooth transitions.

Outcome

Average session duration doubled. Day-7 retention improved by 38%. The redesign was cited in three investor updates as a key driver of renewed growth momentum.

Tech Stack

FigmaNext.jsTypeScriptTailwind CSSFramer MotionStorybook

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