neurix / BEVERAGE  ·  AI + 3D Experience

3D Product Experience with AI-Synced Chatbot for a Beverage Brand

Where product design meets conversational AI.

3D Product Experience with AI-Synced Chatbot for a Beverage Brand

Time on page increase

+22%

Conversion improvement

<2s

Load time (3D model)

2

Industry features

Overview

A premium beverage brand wanted their product page to feel like an experience, not a listing. Neurix built an interactive 3D model of their product paired with an AI chatbot that responds contextually based on what the user is looking at.

The Challenge

The brand's existing product pages were static images with a generic description. Competitors were investing in immersive digital experiences and the client was falling behind. They needed something technically novel but still fast and accessible on any device.

What We Built

We built a real-time 3D product viewer using Three.js and GLTF models optimised for web delivery. The AI chatbot is context-aware it knows which part of the product the user has rotated into view and answers questions accordingly. The chatbot is powered by a fine-tuned LLM with product knowledge baked in.

Outcome

Time on product page increased by 4×. The experience was featured in two industry publications. Conversion from product page to purchase improved by 22% in the first month after launch.

Tech Stack

Three.jsReactGLTF / BlenderOpenAINext.jsWebGLVercel

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